About Us
Trusted by businesses across Australia
Strategic Risk & Insurance Advisory for Australian Businesses
Your Trusted Insurance Advisers in Melbourne
At Risk & Insurance Me Advisory (RIME), we don’t start with policies. We start with your business. Based in Melbourne and partnering with businesses across Australia, we deliver strategic protection built on deep corporate risk experience — not transactional broking. Every recommendation is grounded in a genuine understanding of your operations, your contracts, your people, and the exposures that keep leadership awake at night.
Our Story
Built on strategy, not transactions
Risk & Insurance Me Advisory was founded in Melbourne on a simple conviction: businesses deserve more than a policy renewal every twelve months. They deserve a strategic partner who understands where the business is today, where it’s heading, and what could stand in the way.
Over the years, we’ve earned the trust of Australian businesses by doing the fundamentals well — listening carefully, mapping risk rigorously, and structuring insurance programs aligned to real operational, contractual, financial, and strategic exposures.
As an Authorised Representative of Resilium Insurance Broking Pty Ltd (AFSL No. 460382), we have access to a wide panel of insurers and specialist products, giving our clients competitive options backed by expert placement.
Our Approach
We start with your business. Then we build protection around it.
No two businesses are the same, so we never lead with a product. Our five-stage protection journey ensures every recommendation is deliberate, evidence-based, and aligned to your commercial reality:
We don’t just arrange policies. We build long-term relationships founded on trust, transparency, and rigorous analysis.
Our Promise
No generic advice. No transactional broking. No standard renewals.
Just strategic advice backed by real corporate risk experience. From your first discovery session to every claim we advocate for on your behalf, we’re beside you — translating complex risk into clear commercial decisions and handling every detail personally.
Meet the Director
Ali El-Hassan
Ali El-Hassan brings a strategic, disciplined approach to risk advisory — grounded in compliance assurance, sound risk management, and a genuine commitment to his clients’ long-term success. Known for his adaptability and his ability to work through complex commercial situations, Ali leads with trust and integrity, ensuring every recommendation is backed by rigorous analysis, never guesswork.
His experience spans corporate risk, insurance broking, governance, and finance — the foundation that underpins RIME’s advisory-first approach.
Qualifications & Credentials
